The home improvement industry is welcoming the "package era." Following the great attention paid by Xiaomi's home improvement in the industry at the beginning of this year, not only "Internet home improvement" companies have been born, but also various styles of home improvement packages have emerged. Recently, even the peak of the traditional decorative enterprise industry, which has never played the â€œpackageâ€, has launched the â€œall-environmental decoration packageâ€.
In the face of these home-made packages that have been playing the Internet banner and have a lot of names, do consumers who want to move into a new home feel that they are messy? In this regard, the industry reminds that consumers are easily attracted by various concepts in their choice of home decoration. In fact, the money spent is still spent, and cannot be blindly chosen. At the same time, we must pay attention to the offline experience, no matter what kind of package first look at the brand and service, the right is the best.
Home improvement standard package into a trend?
This year, since Xiaomiâ€™s â€œLove Spaceâ€ released the â€œ699â€ package and â€œInternet Home Improvementâ€, the home-style package-style service has continued to heat up and the topic has continued.
According to the data, in just over half a year, there are more than ten kinds of home improvement packages emerging in the Beijing home improvement market, and the variety is varied and the selling points are different. In summary, it can be divided into the following types.
Low price. Qijia pushed the overall home improvement platform, the first batch of 12 home improvement packages, the price ranged from 399 yuan to 1799 yuan.
Patterns. At present, the decoration has launched the â€œ1+N Bureau of Rubik's Cubeâ€ package, which claims to cover â€œlocal space decorationâ€, â€œpartial project decorationâ€ and â€œpartial product decorationâ€.
Arbitrarily loaded. Chuang Decoration launched the Internet product 688 yuan / square meter of optional equipment, and specifically built the offline experience hall; Tiansheng decoration push 599 yuan / square meter package, claiming how to install how to install.
Quickly loaded. The first move after the decoration and restructuring was to launch the 599 yuan / square meter fast house package, the construction period is only 15 days.
Zero profit. Haier has a network that also claims to provide a "zero profit" home improvement program, the first product "various change" 599 yuan / square meter.
Environmentally friendly equipment. The industry's peak decoration launched the Novartis environmental protection package, which is divided into two types: 999 yuan/square meter light luxury and 1299 yuan/square meter.
Basic equipment. Internet company purple potato home improvement, the main construction of water and electricity, 216 yuan / square meter.
Industry: serious homogenization
So, are these standardized home improvement products in the form of packages a general trend or just marketing hype? Can consumers buy or not buy?
In this regard, the industry believes that the target customers of the Internet home improvement company are basically just need and improve, the product direction is package type, there is no problem in this direction. However, the current package and the traditional package are homogenized seriously, and there is no essential difference between them. The only difference is the marketing method.
But in practice, consumers find that the fatal shortcoming of standardized home improvement is that there are fewer optional materials and they are the most basic ones. It is only suitable for the peace of mind and the requirements for decoration are not high. In addition, for some newly established Internet home improvement companies, insufficient capacity is also a big problem.
Dai Jiangping, president of Beijing Modern Decoration, said in an interview with People's Daily that this model is simple and convenient, easy to imitate, and can be said to be a product of the Internet era.
â€œStandardized home improvement is the trend of the times.â€ Cui Yinglei, the brand director of Dongyi Risheng, believes that consumers' choices are often more easily attracted by direct concepts, and there is a lot of blind behavior. The future trend will be from complex consumer behavior to simple consumer behavior. .
Reminder: The money spent is still spent
Chen Hui, chairman of Dongyi Risheng, said in an interview with People's Daily that it is right for enterprises to standardize to reduce costs and improve efficiency. However, because of the standardization, the number of such products is not enough. For enterprises, in the low-end market, it is necessary to develop standardization, but for customers, the final reception must be to bring their personalized products.
Dong Zhiyong, the manager of the decoration marketing department at present, believes that for the home improvement industry, designers rely on design, workers rely on selling technology to survive, and materials suppliers must always have profits. Therefore, consumers should maintain a normal heart on the choice of home decoration, whether it is 699 package or 999 package, do not blindly choose, the money is still spent.
He suggested that no matter what kind of package, first look at the service, look at the material brand, look at the decoration company brand, the most important thing is a thoughtful designer, a professional and high-quality project manager with a good supervision platform. Others are secondary.
What is pool tile?
Swimming Pool Tiles, because the swimming pool with the "pool brick" is based on the use of places, the country also set the national standards for swimming pool tiles, European standards also have EU, swimming pool tiles is a professional pool tile products, ordinary tile products are not Replacement. The reason why professional swimming pool tiles can be used in the swimming pool, because the swimming pool for high pressure, non-slip requirements are high, so you must use a professional swimming pool tiles, through the way to create a non-slip seam paving effect. Some swimming pool with PVC film and paint to decorate the swimming pool, in fact, this is very unsafe. At present, many swimming pools are using professional brand pool tiles.
â–ˆ Concept of pool tiles
Swimming pool tiles for sale generally refers to the tiles in the swimming pool, the product should be able to fully meet the pressure resistance, resistance to physical characteristics of the soaking, sports standard pool, but also to meet the requirements of sports psychology, the market selling 240X115MM specifications of international standards Swimming pool brick to meet the characteristics of this sports psychology, are widely used in indoor fitness center, school swimming pool, community swimming pool, water sports center and large National Sports Center swimming pool.
â–ˆ Pool tile classification
According to the use of different places, pool tiles are divided into: sports standard swimming pool tiles, hotel swimming pool tiles, family villa swimming pool tiles, SPA tiles, water sports center tiles, waterworks pool tiles, community clubs swimming pool tiles, Mosaic Tile Floor, etc., which due to different uses, products Need to meet different functions. For example, sports atmosphere, casual atmosphere, the theme style. Standard swimming pool should use the standard brand pool tiles, which are divided into 4 colors by color: white, sky blue, cobalt blue and black swimming pool tiles, which are the most common swimming pool tiles in our life. Market size: 240x115mm and 244x119mm two, but the size of the latter is more expensive brand of foreign brick, but taking into account the domestic sports habits and construction methods, the domestic market, the use of 240x115mm specifications of the swimming pool tiles is the domestic The major manufacturers of the major dimensions.
â–ˆ Characteristics of pool tiles
Swimming pool non-slip bricks is a kind of swimming pool brick, according to the special environment of the swimming pool R & D and production, its non-slip coefficient, wear and other parameters have certain requirements for pool pool aisle. Contains the whole body and glazed two, a body pool tiles, the surface is not glazed, front and back of the material, the same color. It is also a wear-resistant brick, relatively speaking, its color glazed tiles. As the interior design tends to be plain and plain, the brick has become more and more popular. It is widely used in the decoration of halls, aisles and outdoor walkways. Generally, it is less likely to be used on walls, while most of the anti-slip tiles belong to Tongti brick. Second, glazed surface, the surface after the glaze treatment, made of porcelain burning, water absorption is lower, the intensity is relatively high; the main feature is the back of the color is gray, the surface of the unique glaze technology, do not hide dirt , Is a new type of swimming pool anti-skid brick.
â–ˆ Pool tile requirements
Swimming pool tiles mosaic for public places, pavement must be safe to prevent falls. Therefore, we must have a professional must comply with the use of habits, the handling of swimming pool details grasp is particularly important, Swimming pool tiles suppliers must have complete accessories and construction design experience, and must strictly implement the national standard construction. Testing units must be "National Ceramic and Plumbing Products Quality Supervision and Inspection Center." At present, this unit has test sites in Xianyang, Xi'an, Foshan and Beijing.
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